I’ve seen an uptick in Amazon aggregator businesses and even entrepreneurs buying homegrown third-party businesses to make their own. Sometimes succeeding on Amazon doesn’t look like starting your own business from scratch. It takes time, a small investment, the willingness to learn something new and a commitment to sustaining business growth. Over the years, I’ve learned a lot from selling on Amazon and starting my own business to support e-commerce sellers of all kinds.

It champions everyday people to flex their creativity, be resourceful and embrace scrappiness. Plus, these sellers can share the wealth of all kinds of industries. We know that with greater competition, better products get made. And that’s how I believe e-commerce should work. Who can offer the best product, at the best price, with the best customer experience? That’s who wins. This puts everyone on a level playing field, which in turn, yields the greatest benefits of a free market. Ideally, we should compete with the same level of intelligence as the tech giants do.

I think everyone should have this level of access to information to optimize their businesses, and that’s the mission my company is on: to empower the world with the most robust e-commerce intelligence to win online. The top few tech giants control all the most meaningful data about consumer behavior.

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